Corona Protect Our Beaches
Corona and its partners have found a way to make recycling education fun so that we can all do our part to help the planet! Corona has partnered with the Glass Recycling Foundation to bring to life the Protect Our Beaches recycling initiative. Currently in its third year, Corona Protect Our Beaches program is visiting bars and restaurants in more than 60 cities to educate consumers on the importance of glass recycling in an unexpected way.
Although glass is endlessly recyclable, more than 28 million glass bottles and jars end up in landfills or make their way into oceans and onto beaches each year.
To help raise awareness and encourage action, in partnership with Legacy Marketing, Corona developed its very own Corona Crusher, a machine that allows consumers to pulverize empty bottles into sand instantly. This sand material, made only from only clear bottles — the most common glass/bottle color, is given to Strategic Materials Inc. (SMI), North America’s largest glass recycler, and used to make new, clear glass bottles.
Promoted with #ProtectOurBeaches, the vibrant eco-friendly footprint also includes a hands-on planting experience using bamboo pots and seed coasters that grow into wildflowers.
In Chicago, our recycling partner, Glass King, has set up shop and has been collecting glass from Chicagoland area bars and restaurants for over two years, helping to divert more than 500K lbs. of glass from landfills.
To date, over 400 Corona Crusher events have taken place across the country, yielding more than ¼ of a million pounds of recycled glass, which means over ½ a million bottles have been diverted from landfills!